Comic Book News

June 11th, 2010 by Steve


I think this is clever marketing. In Japan, although newspapers are more widely subscribed to than in the US, the publishers can see an inevitable decline as the next generation moves up. They also observe that the next generation is crazy about manga – a stylized form of cartoon.

Wired Magazine on 'Manga News'

Putting the two together, they are appealing to young potential readers by setting the news into manga – real news in cartoon form. Talk about adjusting your approach to meet the culture!

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