I've Been Thinking About This…

How do you write an entire book about one simple thing? Dave Ferguson’s (@DaveFerguson) The Big Idea: Focus the Message, Multiply the Impact is a book about one thought, and you’d think it would be pretty hard for the author to get past the first chapter – after all, that’s a lot of extra writing to go through once you’ve presented your single thought.

It might be a simple thing, but it’s also profound yet counter-intuitive in today’s church – just say one thing at a time. Say it to everyone. Say it clearly and loudly. Strip away all the competition to it. Get everybody on board. Drop the busy-ness of multiple programs whose schedules and resource requirements conflict and simplify everything into a more-easily-led approach.

The Big Idea reminds me of a business book I read some 10 years ago – Jack Stack’s brilliant The Great Game of Business – a brief set of profound truths backed up by the mechanics of how to build them into the daily business structure. That was one of the most exciting business books I’ve ever read (and I’ve read a bunch) – head and shoulders above trivial feel-goods like ‘The Apple/HP/IBM/Microsoft/Starbucks Way’.

What Stack did, and what Ferguson has also done, is to flesh out the mechanics of the process in subsequent sections. This is a good approach – techies (like me) connect to a structure through the blueprint; those who need help understanding (also like me) appreciate the explanation of the details that make an example of it work.

Unfortunately, churches with a more traditional and committee-driven structure will not be fully free to indulge in this approach. But I’ve talked about this concept to several pastors, and those who were positioned to take advantage of the concept got very excited. The idea of replicating a single idea throughout the entire congregation has a dynamism that can be both exhilarating and freeing – a permission to follow the vision of their heart.

An excellent book – worth a re-read once in a while.

Send article as PDF to