Twittering with Obama
I blogged about the Obama/McCain twitters last November, about how Obama’s team really understood the concept early on, but McCain’s team just didn’t get it until very late in the play. Now I’m seeing something else about Twitter for President-elect Obama – according to TwitterCounter.com, on January 1 he had 152,041 followers; by Jan 2 another 1,130, the next day an additional 546, then 757, then an incredible 7,949 (8,000 new followers in a day!), then 2,913. Yesterday a mere 78 new followers picked him up.
Now it’s true that Twitter has had its problems, and it could be that the enormous number might be simply a reload of a number of followers who were deleted earlier (there was a massive drop from Dec 31 to Jan 1 of 5,757 followers – running a trend line over the previous points of the graph would suggest they didn’t actually stop following him, and it does seem unlikely for such a mass migration in a single day).
Nevertheless, the point is clear – his last Twitter was on November 5, when he had 117,021 followers. In the 2 months since then, 48,393 people have added themselves as followers to a feed that has sent nothing – a rate of 768 per day! And why? In order to add yourself as a follower, you usually go to the person’s main twitter page, where you would see that nothing has been sent out since the election ended.
More significantly, as President, and by extension as President-elect, anything he puts onto Twitter becomes instant public knowledge that cannot be pulled back (rather like the Presidential Records Act on steroids). There’s no way anyone with a brain would add that risk to all the others that go with the job already. Keeping the account clean and untouched since the end of the elections is much smarter.
So why, in the face of overwhelming evidence that the account has been dormant for 2 months and that it is unlikely to be used going forward, are people piling onto it at such a rate? I suppose the logic is ‘just in case’ and ‘if he doesn’t send anything it won’t matter anyway’. One sad possibility – he’s following 5,000 more people than are following him, which suggests an automatic response to the follow request; I suppose there could be twitterers who want to boost their ‘twitter grade’ by following him – although that would be taking the picayune to a whole new level.
I tell you this, though: with this many followers, if he does post anything, it may bring Twitter to its knees!






